Freelance Marketing Manager
Freelance, part-time (20 hours week), January – July 2019. Fee dependent on experience.
If you love music and festivals, are resourceful and energetic, with good knowledge and skills gained in a creative marketing role, this could be for you! Working with our existing Marketing Manager throughout January, you will be required to implement the festival’s marketing strategy, and to lead on communications during a period of maternity leave, February-July, supported by our Social Media Co-ordinator.
You will be required to work in our Glasgow office one day a week. Remaining hours can be worked from home. The successful candidate will be required to hit the ground running w/c 7 January.
– Plan and implement integrated marketing campaigns, including online, advertising, print and third-party partnerships for the promotion of DTRH.
– Co-ordinate and manage the budget for 2019, ensuring activity is delivered within the allocated budget while also meeting agreed objectives.
– Use customer data, analytical tools and audience segmentation insights to identify and implement ways to enhance the effectiveness of activity.
– Plan and deliver digital content across social media, email and our website (WordPress), working closely with the DTRH team.
– Manage relationships with external media owners and plan and book advertising.
– Research, develop and maintain relationships and reciprocal marketing opportunities with partners such as bands, agents, other festivals, the music industry, tourism agencies, local businesses, arts organisations and events.
– Work with the DTRH designer to brief and produce marketing collateral.
– Work with our external PR consultant to ensure widespread coverage of the festival.
– Be a point of contact for the marketing team to check branding and tone of voice are adhered to.
– At least three years’ relevant experience in a communications role within festivals, arts or events.
– Proven relevant digital marketing experience and understanding of digital evaluation.
– Excellent communication skills with the ability to convey information clearly and concisely, in a way that is accessible to a diverse range of people.
– Good writing skills, with the ability to produce original, accurate & appealing copy.
– Experience of using Content Management Systems & ticketing systems.
– Strong organisational skills – the ability to prioritise a varied workload & work accurately under pressure to meet deadlines.
– Excellent attention to detail.
– Good team player.
To apply please send a CV and covering letter to firstname.lastname@example.org
The deadline is Friday 7 December 2018 at 5pm.